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Main Ingredient
provides the best direct connection
of any business publication to Oregon's
foodservice industry.
- Reach over
11,500 Oregon and southwest Washington
food service businesses that
account for more than $4.7 billion in
sales.
- Direct mail
distribution of each issue to
every recipient insures unmatched exposure
for your ad message, no waste.
- Achieve excellent
targeted reach to Oregon restaurant,
hospitality, and food and beverage business
owners in all major segments - includes
casual/family dining, fine dining, bar/tavern,
and quick service/fast food.
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| Suppliers!
Take advantage of the year-long
shelf life and place your advertising
message in front of 11,500+ restaurant
purchasing decision makers in ORA's
annual Buyers'
Guide issue of Main Ingredient |
Access competitive advertising
rates, frequency discounts, and
ORA members get 20% off
all ad rates. Tie-in with merchandising
opportunities at ORA special events.
Your Customers Read
Main Ingredient
• 77% of Main Ingredient
recipients spend 15 minutes or more reading
each issue.
• 33% spend more than one half hour reading
each issue.
Your Customers Prefer Main
Ingredient
Recipients prefer Main
Ingredient among the major national
and regional industry publications.*
• Prefer most to receive
• Would pick up first
• Most interesting
• Best editorial content
• Most practical information
• Most reliable/authoritative
Your Customers Respond
To Main Ingredient
More recipients have
responded to advertising in Main Ingredient
than any of the other major national and
regional industry publications.*
• Have purchased products
• Have made phone calls
• Have visited web sites
Advertising in Main
Ingredient influences the product/service
purchasing practices of a wide number of
recipients.
• 48% say Main Ingredient advertising influences
their buying decisions.
*Includes:
Food Arts, Fresh Cup, Hospitality News/Foodservice Gourmet-FG!, Hospitality Technology,
Hotel F&B Executive, Hotels, Main Ingredient, Nations Restaurant News, Restaurant Business,
Restaurant Hospitality, Restaurants & Institutions.
Source: Readership Survey, Main Ingredient,
July 2006.
For further details, view
our online Media
Guide. Check out our very competitive
ad rates.
You can also complete an advertising
contract to lock in further savings.
Our complete Media
Kit includes upcoming features and highlights
where you can tie-in your advertising message
for maximum impact.
Grow your business and
get unmatched direct exposure for your advertising
message among Oregon's $4.7 billion foodservice
and hospitality industry.
Call ORA today! Contact
Lea Ennis at 503-682-4422, or 800.462.0619
(OR and WA), or ennis@ora.org.
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