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Advertising Rates

Vendors!
Reach more than 30,000 potential customers in the largest and most widely distributed and read issue each year - the Northwest Foodservice Show Guide issue of Main Ingredient.

The following advertising rates apply to current members of Oregon Restaurant Association (general members and associate members). For non-members, add 20 percent to the following rates.

Rates are based on materials being received as a completed file. Additional production charges will apply for ad design, development, and significant modifications on materials submitted as complete.

Rates are quoted and billed at net amount; agency commissions not included. Every effort will be made to accommodate premium placement requests, however if unable to, advertisers will be notified.

Note: All ad rates for April 2008 Northwest Foodservice Show issue carry ten percent premium above published rates. Total April only circulation – triples to more than 30,000! Annual Buyer's Guide in July 2008 carries a 5% premium due to a yearlong shelf life.

4-Color Rates
Space Units 1x (open) 3x 6x 12x
Full page $1,785 $1,695 $1,605 $1,525
3/4 page 1,530 1,460 1,375 1,310
2/3 page 1,440 1,370 1,295 1,230
1/2 page 1,195 1,135 1,075 1,020
1/3 page 950 905 855 810
1/4 page 840 795 755 715

Black and White Rates
Space Units 1x (open) 3x 6x 12x
Full page $1,355 $1,285 $1,220 $1,155
3/4 page 1,130 1,070 1,015 960
2/3 page 1,065 1,010 960 910
1/2 page 845 800 760 720
1/3 page 630 590 565 540
1/4 page 545 515 490 460
1/6 page 475 450 425 405

Premium Placement Rates (based on 4-color)
Space Units 1x (open) 3x 6x 12x
Inside Front
Cover (IFC)		 $2,230 $2,120 $2,005 $1,910
First Inside
Right Page (FIRP)		 2,140 2,030 1,925 1,830
Inside Back
Cover (IBC)		 2,025 1,925 1,826 1,730
Outside Back
Cover (OBC)		 2,365 2,250 2,130 2,020
Center Spread (CS) 4,460 4,235 4,015 3,815
Inside Spread (IS) 4,015 3,815 3,615 3,435

Annual Buyers' Guide: Year long presence in front of 11,500+ restaurant purchasing decision makers. See full details.

Restaurant Marketplace: Another great advertising option. Check it out!

Insert or Special Handling Rates: Call ORA for availability and prices: 503-682-4422.

 
 MAIN INGREDIENT
  HIGHLIGHTS


Each Main Ingredient features timely editorial themes focusing on important topics and issues facing today’s Oregon foodservice industry.

Upcoming Topics

  • Education and Labor
  • State of the Industry Trends
  • Sustainability
  • NW Foodservice Show Guide
  • Compliance
  • Tourism
  • Buyer's Guide
  • Protein
  • Industry Leadership
  • Elections
  • Beverage
  • Volunteerism and Seasonal Events

Regular Features

In addition to each month’s pertinent feature topics, you’ll find:

Forum & Insight – Commentary by ORA’s chief staff and elected officers on current issues.

Education – Latest information on workforce development and education and training issues from the Oregon Restaurant Education Foundation.

Marketing and Events – Updates on recent and upcoming events along with marketing opportunities.

Plus periodic articles on governmental and regulatory issues affecting Oregon’s foodservice industry, and editorials and guest commentaries.

 
 
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